I AM Fest is an annual free outdoor event hosted each September in downtown New London, Connecticut. The event is a production of New London Music Fest and was founded by Sean Murray and Rich Martin. The first concert was held in 2006 on the Custom House Pier at the Waterfont Park and the event was held at this location for the next four years. After a year hiatus, I AM Fest resurfaces in 2012 in the heart of the downtown with stages on the Parade Plaza and at the Hygienic Art Park. There will be an indie marketplace centered around the Parade Plaza stage featuring crafters, artisans, independent retailers, non-profits and food vendors. Beer and wine will be available for purchase at the Hygienic Art Park stage.